WEB IMPORTANCE
The importance of a website in today's economy is staggering. Here are just some of the reasons why you should have a website for your organization.
MARKETING
Marketing is a core part of anything you do.
Keith Belling
There is no getting around how important marketing is to any organization. In order for you to succede people need to
know that you exist. But that is only part of it. Not only do they need to know you exist but they need to know what you
offer, how much it will cost them, and how well you can meet their needs. Marketing is how we answer all these questions
and more. A website can be one of the best marketing mediums today. It is a digital brochure that lets people know who
you are, what you can do and most importantly, how you can meet their needs.
CREDIBILITY
merriam-webster defines credibility as the quality or power of inspiring belief. As people look and need goods and services in today's market, they need to know they can believe that your organization is legitimate. They want to know that you are here to stay and that you will stand with them in their purchases. A website adds to your credibility by giving them a place to go online and see who you are. A website also shows that you are going to be here for a while. You are not going to just pack up and leave. You really are a business and they have a place to come back to if something were to go wrong.
ANCHOR
Your website can and should be the anchor for your branding and marketing. Once you have developed your digital ID via your digital brochure, a.k.a. your website, you can build all of your marketing material off of the themes and designs in your site. From executives to the average customer, people almost always check out the website. It is the foundation for everything you do in marketing.
CONNECT
Connecting to new and established customers is a must for any organization. A website is the perfect tool. When looking for a product or a service most people today look to the internet. The consumer today looks to the internet for almost everything. They can access it anytime day or night, and they can get all the information you want to share with the potential customer. They can see all the products and services you offer with a few clicks of the mouse or touches on the screen. If you don't have a presence on the internet, you are missing out on reaching a lot of new and established customers.
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